FOR OWNERS WHOSE BUSINESS MAKES £250K+ A YEAR, OR WITH £2M+ OUTSIDE THE HOME

You know you need to set something up. Here’s what it looks like.

Grow it smarter. Sell it cleaner. Protect the cash. Pass it on without a fight. And keep every decision.

Not another structure. The full picture first.

See how set up you are (2 mins) Book a free call

The first call is free. You only pay if there’s something worth doing.

Private capital planning arranged on an archival desk

THE QUESTION EVERYONE ASKS

Will this put me on the taxman's radar?

Fair question. Most owners I meet have heard a horror story, and they'd rather overpay than end up in one.

Here's what actually gets done. A new family company, with different shares doing different jobs, and trusts only where they're needed. Every company sits at Companies House. Every trust is registered with HMRC. Where HMRC offers to confirm a step in advance, it's asked before anything moves.

If you go on to build it, it's designed by the specialist team at Mural Crown, with more than 40 years' experience between them, alongside a City law firm of barristers and solicitors with over 60 years' experience. The trickier questions go to specialist tax barristers. Your accountant sees all of it.

The business runs exactly as it does today. What changes is who owns what as it grows.

Boring, on purpose.

Doing nothing has a risk too. It just doesn't show up until the sale, the divorce, or the day the kids inherit it.

IF YOU ONLY WATCH ONE THING

Same business. Keep more.

20 minutes for owners whose business makes £250k+, or with £2m+ outside the home: the profit, the sale, the children, and who stays in control. Legally, and on your terms.

Take the 2-minute check

Free. Eight taps. Your score today, and with the same business held differently.

What the £2,000 Case Review includes, with a full example

60+

owners I've reviewed since 2023

25+

set up properly

sent straight back to their own accountant

100+

families structured by the Mural Crown team I work with

FURTHER THAN A HOLDING COMPANY

Most owners stop at step two. There are three.

Your own name, or companies that don't connect

One company, or a few that don't talk to each other. Everything comes to you first, and gets taxed on the way.

A holding company, a family investment company or a trust

A good step. A room with a lock on the door.

III

A self-administered family office

The business, the investments and the family's say, each in its own place, working as one.

Your accountant has probably mentioned step two, and he's right to, it's a good step, but for families with more than one thing going on it's usually where people stop, and it isn't where the good bit is.

Step three is.

What is a self-administered family office?

DOES THIS SOUND LIKE YOU?

“I know I should have done this already.”

You’re not late. You’ve just been carrying it longer than you need to.

“There’s too much going on to look at it.”

You don’t need to do more. You need one person holding the plan.

“There must be more I could be doing with this.”

There usually is. Most owners have simply never been shown it.

“It’s all sorted.”

You might be right. The check will tell you in two minutes.

Stop guessing. Take the 2-minute check

THE PRIVATE QUESTION

Everyone asks how to pay less tax. Wrong question.

Imagine there was no tax. What would you do with the money? Nobody says "leave it in the bank." The next venture, the kids, property, a project. So it was never really about tax. It’s about what the money’s for, and getting it there without it being wrecked on the way.

WHAT CHANGES

Same business. A very different position.

01Growing it

Today

Everything you grow, grows in your name, and so does the bill your family faces one day.

Set up properly

Future growth can build up outside your estate from day one, while the family keeps control.

02Where the money sits

Today

Every pound you take out is taxed on its way to you, often before you’ve decided what it’s for.

Set up properly

Profit can move into your family’s own company first and be reinvested from there. You decide when anyone takes it out personally.

03Selling it

Today

Sell personally and the gain is taxed straight away, all of it in your name.

Set up properly

Where the conditions are met, your family company can sell its shares and receive the proceeds without tax on the sale. You then take it out over time, on your terms. Selling to your own team? They can buy you out gradually from what the business earns, without debt.

04Passing it on

Today

When you go, everything changes hands at once, and the bill arrives with it.

Set up properly

The value is already where it needs to be. Only the say passes on, when you choose.

Illustrations only. Conditions apply and every case is different.

WHY KEEP CAPITAL

Why owners come to me, and why their advisers send them.

Everyone else looks from one angle.

Your accountant sees the numbers. Your solicitor sees the paperwork. Your adviser sees the investments. I look at the whole picture, then bring in the right specialist.

The advisers send their clients to me.

Financial advisers, accountants and solicitors across Northern Ireland send me their clients for the part they don’t do: mapping it all out and setting a clear direction. My dad, an adviser for more than forty years, is one of them.

You keep running the business.

I hold the plan, bring in the right specialists and keep everyone joined up. You make the decisions.

I live inside one.

My own family is set up this way.

You see it before you pay a thing.

A free check, a free call, and your whole position, written out in full, before anything is built.

I stay. For years.

A review every year as the business, the family and the rules change. Your children brought in when they’re ready. And the people and opportunities that come with being in the room.

AFTERWARDS

What owners say once they can see it.

“If you and your dad weren’t structured this way yourselves, I wouldn’t have joined.”
Business owner

“Finally, a full picture, rather than another structure.”
Business owner

“Now I can see, quite dauntingly, how I wasn’t half as set up as I should have been.”
Business owner

“People like you and your specialists are needed for people like me: to go beyond what’s conventionally recommended, use the system creatively, and still be secure.”
Business owner

“How do you know what you don’t know? The Case Review showed me more about what’s possible with what I’ve built than forty-plus years as a financial adviser.”
My dad, financial adviser for 40+ years

HOW IT WORKS

Four steps. You only pay at step three, and only if it’s worth it.

01
The check. Two minutes. See where you stand on growing, protecting, selling and passing it on, and your score with the same business held differently.
02
A free 20-minute call. I ring you at a time that suits. You tell me what you’ve built and what you want the money to do.
03
The Case Review, £2,000, only if it's worth it. Send me what I need, and within 7–10 days you see your whole position, written out in full. Two weeks at most. The options nobody has shown you. Then we keep going until you know exactly what to do next. Most families are done well inside three months.
04
The build, if you want it. Designed and built by the specialist team I work with at Mural Crown, with me alongside you throughout. Your £2,000 is credited against their fee.

Every year after: an annual review with Alex, or Mural Crown when the structure needs to change.

WHAT THE FREE CALL CAN TELL YOU

The call ends one of four ways.

You’re in good shape. Nothing to pay. Carry on.

Your accountant can do it. Nothing to pay. I’ll give you a one-line brief for them.

It’s worth a proper look. The Case Review.

You’re ready to build. A fast-tracked Case Review, then the build.

ALEX BYRNE / KEEP CAPITAL

You’ve built more than I have. That’s not the point.

I’m 27. You’ve run a business for longer than that. What I’ve got is a room most owners never get shown: how wealth like yours is actually held, who to ask, and in what order. I learned it from my dad, who’s spent his career advising families, and I work alongside the specialist team at Mural Crown, who design and build it with a City law firm of barristers and solicitors. They've structured more than a hundred families. You don’t need me to teach you business. You need someone who knows this bit, and who’ll still be on the end of the phone in fifteen years.

Read about Alex